Shopify app strategy
When do you need a custom Shopify app?
A practical framework for deciding whether a merchant workflow needs a custom Shopify app, theme work, automation, or an existing product.
Read insightShopify insights
Clear thinking for better commerce products.
Practical guidance from AI Atisam Labs on Shopify apps, storefront conversion, and safe theme engineering.
Storefront conversion
Shopify cart drawer versus cart page
Compare Shopify cart drawers and cart pages by shopping context, accessibility, merchandising control, performance, and implementation risk.
Read insightTheme performance
A safer approach to Shopify theme optimization
Improve Shopify theme performance through measurement, controlled changes, validation, and recovery instead of risky one-click promises.
Read insight